SEO Packages for All Budgets: One-Time SEO vs. Ongoing SEO
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| SEO Packages for All Budgets: One-Time SEO vs. Ongoing SEO |
Businesses today compete with each other to roll on not just offline customers but also online traffic. Search Engine Optimization, or SEO, is the only way to gain better online visibility and more visitors. It uses various kinds of tools and techniques to deliver the desired results.
Digital marketing companies usually offer two main types of SEO services to serve businesses well. These are:
- Ongoing SEO
- One-time SEO
To determine which service suits your business, you must understand the two services and their respective packages.
What is One Time SEO?
One-time SEO is an excellent choice for newly introduced websites and businesses. It focuses on the short-term goals of a website and gradually leads to success.
The varied techniques used in One-Time SEO are meta description, business listing through Yext, and meta tag optimization.
If your existing website cannot maintain a good rank in the search engines, One-Time SEO can be helpful.
What is Ongoing SEO?
Ongoing SEO is appropriate for meeting the long-term goals of a website. It aids in the online discovery of a website. With ongoing SEO, a website can adapt to distinct SEO best practices, such as algorithm changes, new updates, and changes in the audiences’ preferences.
Ongoing SEO is a broader concept than One-Time SEO. It involves numerous techniques like backlink generation, guest blog posting, content optimization, maintaining the website’s Google Analytics account, and monthly reporting on all the activities performed and the results obtained from each activity.
One-Time SEO vs. Ongoing SEO – Which One Should You Choose?
One-Time SEO and Ongoing SEO are two different approaches for driving business results online. Before you finalize one, you must consider the SEO packages.
SEO Packages for One-Time SEO
A single SEO package cannot meet the unique needs of every business. Hence, selecting an SEO company that provides tailored SEO packages for your website is the best. The company offers SEO services based on your website’s current ranking and will consider your business’s short-term goals.
Reputed companies provide One-Time SEO packages that fit your target demographic and design it to best meet your business’s needs.
SEO Packages for Ongoing SEO
Like One-Time SEO packages, there are different Ongoing SEO packages available. These packages are custom-made as per the requirements of a website. But the fundamental aspects remain the same.
For Ongoing SEO, you may choose from one of the following packages:
- Silver
A dedicated account manager handles your website in the silver package. You get services such as social bookmarking, Google My Business creations and optimization, transparent reporting, Google Analytics Setup and Optimization, 4 keyword variations, and Local SEO. It is best for websites with medium market competition.
- Gold
Under the Gold package, your dedicated account manager performs and executes services such as Google Search Console setup, technical website audit, Page-by-Page optimization, Heading Tag, Alt Image Text optimization, local directory listings, local SEO, website optimization, 8 keyword variations, and Google My Business Creation and Optimization. It is best for websites with intense market competition.
- Platinum
In addition to assigning a dedicated project manager, numerous services are offered to a website under the Platinum package. It includes SEO services such as Google My Business Creation & Optimization, 10 or more keyword variation, website optimization & local SEO, monthly blog creation, custom off-page linking, transparent reporting, monthly blog creation, local directory listings, Google Search Console setup, and more. It is best for websites that don’t want to compromise on search engine rankings.
The Best Approach – One-Time SEO
One-Time SEO service is an efficient approach for establishing your business presence online. It involves using numerous effective techniques that can help your website gain a higher SEO ranking, and ultimately target more potential clients online.
It helps you build your brand’s online visibility and offers other benefits like:
- Cost-effectiveness
- Building brand awareness
- Improving user experience
- Boosting the online credibility of your website
- Targets potential audience
- Setting up your website as per SEO standards
- Offering measurable website performance
